About the Brand
Beauty Anatomy Institute of Cosmetology & Wellness is a professional education center offering comprehensive programs for individuals pursuing careers in beauty and wellness. Their approach focuses on guiding students through every step of their journey, from education and training to professional placement.

The Vision
My client wanted to elevate the brand to reflect the school’s growth and evolution into a modern, forward-thinking institute. The new identity needed to communicate organization, professionalism, and trust while also feeling vibrant, fresh, and accessible to a new generation of students.

The Process & Results
We centered the design process on showcasing the institute’s completeness, its commitment to excellence at every stage of a student’s career. The brand refresh incorporated a bright, energetic color palette and clean, structured typography to symbolize clarity, renewal, and opportunity.

The Outcome
The new brand identity positioned Beauty Anatomy Institute as a leading force in beauty education, modern, professional, and inspiring. The refined visuals convey confidence and growth, supporting the school’s continued expansion and helping attract a wider range of students and partnerships.

BEAUTY ANATOMY - INSTITUTE

BOUTIQUE BRANDING PROJECT

Multiple promotional materials and postcards for the Beauty Anatomy Institute of Cosmetology & Wellness, featuring logos, contact information, and reasons to enroll, with images of women and beauty-related themes.
Two colorful posters and a billboard sign advertising Beauty Anatomy cosmetology school with calls to action to enroll now, including contact information and list of programs.
Collection of branding materials including a catalog, brochure, and business cards for Beauty Anatomy Institute of Cosmetology & Wellness. The materials feature a logo with a stylized green and blue leaf or abstract shape, and a color scheme of blue, green, and white.
Four website design templates for beauty, cosmetology, and education programs, featuring images of women, students, and makeup with text overlays and menu bars.