About the Brand
LIV Yoga Institute’s focus was on creating harmony between mind, body, and spirit through practices that nurture each aspect equally. Their approach blends mindfulness, movement, and joy to inspire balanced living.

The Vision
My client wanted a brand that radiated happiness, balance, and inclusivity, one that clearly expressed the three areas of focus while feeling unified under the LIV Institute concept. The identity needed to be bright, playful, and peaceful all at once.

The Process & Results
To reflect this, I designed a main logo supported by three complementary icons, each representing one of the key areas: mind, body, and spirit. The warm, joyful color palette with a soft one and organic forms evoke a sense of mindfulness and ease, while maintaining clarity and harmony across all design elements.

The Outcome
A cohesive, inviting brand identity that beautifully communicates balance and joy. The logo and its accompanying icons work seamlessly together and independently, offering flexibility across the institute’s classes, materials, and merchandise.