TBS Law - Law Firm
BOUTIQUE BRANDING PROJECT
About the Brand
TBS Law is a women-led firm specializing in Family Law, Real Estate and Title, and Mediation. The firm’s mission is to guide clients through major life transitions with professionalism, compassion, and clarity.
The Vision
My client wanted a brand that felt trustworthy, elegant, and distinctly feminine, reflecting both the strength and empathy of her practice. While she envisioned traditional law symbolism, she also desired a visual identity that communicated support, confidence, and care.
The Process & Results
I explored several directions, balancing modernity with classic legal motifs. The final concept features a refined interpretation of Lady Justice, honoring tradition while celebrating women in leadership. The design combines strength with sophistication, ensuring it resonates with clients seeking both authority and reassurance.
The Outcome
A timeless, polished brand identity that embodies professionalism and compassion. We paired the strong visual mark with carefully selected imagery to create a sense of warmth and balance, resulting in a cohesive presence across print and digital platforms.